Destination Marketing Goes Social in Bocas del Toro

Well it’s no secret the world’s consumption of social media is increasing at a phenomenal rate. And travel destinations around the world use social media to promote their attractions. Destinations such as Fiji, Ecuador, and even Panama have been using social media platforms such as Facebook, Twitter, Pinterest and others to promote their attractions, accommodations, events and culture.

It was only a couple of years ago that smaller destinations within Panama started doing the same thing. And it all started with Bocas del Toro, an archipelago located on the northern Caribbean coast of Panama.

In 2011 BocasDelToro.Travel was launched, now one of the largest travel destination websites in Panama. But there was one special thing that set BocasDelToro.Travel apart from other destinations in Panama- Bocas del Toro was using social media to share travel information to the world. And now after two years Bocas del Toro is the largest travel destination on Facebook – only after the Panamanian National Tourism Authority’s Spanish and English Facebook Fan pages (ATP’s Disfruta Panama & Enjoy Panama).

Bocas del Toro launched a social media vacation give-away in 2013 – a first for any travel destination in Panama. During the popular #YoAmoBocas Photo Contest more than 2,000 people signed up to vote or win a vacation for two to this paradisaical travel destination. It was the first time a travel destination in Panama managed it’s own viral contest using social media.

And Bocas del Toro didn’t only limit its destination marketing strategies to using Facebook. It also has one of the largest Twitter and Instagram accounts in Bocas del Toro and uses Pinterest to share beautiful images of beaches, hotels, restaurants and adventures. Now other travel destinations in Panama are following the same route that Bocas del Toro started only a couple of years ago.

And there’s is still more to come. Soon Bocas del Toro will launch its second viral campaign and will be giving away a romantic getaway for two, in hopes of promoting Bocas del Toro as Panama’s leading tropical wedding and honeymoon destination.

Bocas del Toro’s stunning natural assets combined perfectly with a strong social media presence showcase this beautiful tropical vacation destination to the world.

If you haven’t yet, “Like” Bocas del Toro on Facebook and check out our daily posts for Bocas del Toro tourism news.

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